Bruno Guélaff, Design Director & Partner at Studio Bruno Guélaff + BG Group, discusses winning the prestigious Architect of the Year title, soon-to-be-launched The Chedi Private Residences on
Sheikh Zayed Road, redefining luxury living in Dubai, and crafting memorable emotional experiences through design.
By Roma Arora
What inspired you to pursue a career in interior design and architecture?
From a young age, I was captivated by the profound impact that spaces can have on human experiences and emotions. Raised amidst the dynamic contrasts of Hell’s Kitchen, New York City, where I attended a French school, and summers spent in scenic Bretagne, France, I was immersed in a rich tapestry of cultural influences. This upbringing instilled in me a deep appreciation for art, culture, and architecture, igniting a passion to pursue a career where creativity harmonizes with functionality to craft environments that resonate deeply with people.
Can you tell us about your educational background and how it has shaped your career?
My educational journey has seamlessly blended studies in sociology and design, enriching my understanding of how individuals engage with their environments. This interdisciplinary approach has profoundly shaped my design philosophy, underscoring the significance of comprehending human behaviour and cultural nuances in shaping meaningful spatial experiences. As an architect, designer, and artist, the scope of our education extends far beyond the classroom. Each challenge we tackle, each concept we envision, and every project we complete contributes to our ongoing educational evolution, refining our perspectives and enriching our approach to creating impactful spaces.
Congratulations on winning the Architect of the Year award at the Architecture Leaders Awards! How do you feel about this recognition, and what are your expectations for yourself in the field of architecture and design going forward?
I am deeply honoured and humbled by this recognition. It serves as validation of the dedication and effort my team and I invest in every project. Looking forward, my goal is to continually push the boundaries of modern design, crafting spaces that not only inspire but also profoundly resonate with their occupants. Designing the spaces where our clients live is a true privilege, knowing that our work impacts their daily lives in meaningful ways. This recent recognition further motivates my desire to improve my craft and fills me with enthusiasm for the new projects that lie ahead.
How do you balance functionality and aesthetics in your designs?
Achieving a harmonious balance between functionality and aesthetics lies at the heart of our design ethos. We place a premium on ensuring that every space we create not only serves its practical purpose with efficiency but also captivates with its visual allure. Each design element undergoes meticulous curation to enhance both the functionality of the environment and its overall aesthetic impact, resulting in spaces that seamlessly marry form and function.
As architects, designers, and artists, our unique backgrounds and perspectives profoundly influence how we perceive and shape the world around us. This diversity of experience enriches our approach to balancing form and function. It allows us to draw from varied cultural influences, educational backgrounds, and personal philosophies, ensuring that our designs resonate deeply with their intended users. By embracing this multi-dimensional perspective, we continually refine our ability to create spaces that not only meet practical needs but also evoke emotional responses and enrich the human experience.
How do you balance international design trends with local traditions and preferences in your work?
It’s a nuanced endeavor that demands deep respect for local cultures and traditions, alongside the infusion of contemporary design elements that resonate globally. Our philosophy centers on harmonizing timeless elegance with innovative solutions that cater to both local preferences and international standards.
We believe in pushing the boundaries of design by questioning the status quo and reevaluating the significance of traditions. For instance, traditional kitchen spaces were once secluded, but today, social kitchens have become hubs where families gather. By challenging conventional norms, we aim to break new ground in design, fostering spaces that not only function exceptionally but also inspire meaningful interactions and experiences.
The exteriors of The Chedi Private Residences are elegant and contemporary.
Can you share a project that you’re particularly proud of and explain why?
One project that stands out is the soon-to-be-launched “The Chedi Private Residences” on Sheikh Zayed Road, developed by Al Seeb Developers. It embodies our vision of redefining luxury living in Dubai with its unique design and wide spectrum of elevated amenities and bespoke services. It’s a testament to our commitment to creating spaces that enhance lifestyles and set new benchmarks in urban living.
Perched amidst the glittering skyline of Dubai, our residential tower sets a new standard for luxury living in the heart of the city. With its sleek modern design and panoramic views of the dynamic urban landscape, this architectural marvel exudes sophistication. Each residence boasts villa-sized proportions, offering residents the space and comfort of a private sanctuary high above the bustling city streets. With world-class amenities, exquisite finishes, and all of the legacy, renown, and expertise that the much-acclaimed Chedi Hotels & Resorts group will bring to the fore, The Chedi Private Residences Sheikh Zayed Road redefines urban living, seamlessly blending the cosmopolitan energy of Dubai with the tranquility of a lavish retreat. Welcome home to a luxury lifestyle, where every moment is infused with the spirit of Dubai’s vibrant charm.
What has been the most challenging project you’ve worked on, and how did you overcome those challenges?
I don’t single out one project as the most challenging because each one demands passion and care. We approach every project with the same goal: to make a meaningful impact. Whether it’s a small-scale endeavor or a large-scale development, we navigate challenges through collaborative problem-solving and meticulous planning. This proactive approach ensures we not only meet but exceed expectations, delivering outcomes that resonate deeply with our clients.
How do you incorporate sustainable and eco-friendly practices into your designs?
Sustainability is integral to our design philosophy. We integrate energy-efficient systems, use sustainable materials, and prioritize green building practices to minimize environmental impact while maximizing efficiency and comfort.
Evenings at the resort deck of The Chedi Private Residences are ideal for unwinding and relaxing.
How do you see the future of interior design and architecture evolving in the next decade?
I foresee a continued emphasis on sustainability, technology integration, and adaptive reuse of spaces. As cities grow denser, there will be greater emphasis on flexible, multi-functional spaces that cater to evolving lifestyles and environmental concerns.
Could you share your perspective on the role of emotions in design?
End of the day it is all about emotions; emotions when we design + emotions when live within the design. Emotions drive the human experience of space, influencing how we interact and feel within our surroundings. Our goal is to create spaces that evoke positive emotions and enrich the lives of those who inhabit them.
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